ETI visual tokens for ETIinvestor.net prototype. Palette and hierarchy follow provided logo colors.
Style Guide

ETI Brand System

Tokens, type, spacing, and interaction rules for a premium industrial B2B marketplace UI.

Color Tokens

Primary Red

#EB1730 | Primary CTAs

Red Active

#E22946 | Hover/active

Dark Slate

#2E3B47 | Headings/nav

Slate

#344552 | Secondary heading depth

Teal Accent

#09718F | Links / secondary CTA

Teal Active

#065C73 | Hover/active

Mid Gray

#565F66 | Secondary text

Light Gray

#99A0A5 | Borders/dividers

Background

#FFFFFF | Core surface

Typography Scale

Token Size Usage
text-4xl 3rem Hero h1
text-3xl 2.25rem Section titles
text-2xl 1.75rem Card headers/prices
text-lg 1.125rem Lead body
text-md 1rem Body default
text-sm 0.875rem Meta/filter labels

Display family: Barlow Condensed. Body family: Source Sans 3.

Spacing Scale

Token Value Usage
space-2 0.5rem Tight badge spacing
space-4 1rem Card padding baseline
space-6 2rem Panel breathing room
space-7 3rem Section spacing
space-8 4rem Hero/footer offsets

Accessibility Rules

Primary CTA uses #EB1730 with white text.

Secondary CTA/link uses #09718F and darker hover state #065C73.

Borders use #99A0A5 at reduced opacity; focus states use red outline.

Tap targets and interactive elements maintain at least ~44px height.